interview with Eric Elms « The Flop Box

interview with Eric Elms

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I moved to San Diego for a short stint back in 1999, exactly 17 years ago, and that very same year Eric Elms, who was born and raised there, up and left for New York, never to return.


“There wasn’t room for both of us,” Eric said when I briefed him on this fact. He’s right; we both wanted all those rolled tacos to ourselves. Making the jump out East at such an ambitious age was most likely one of the main factors in Eric’s creative success. Another being the roster of those he has worked for – whether artists or businesses, all have become some of the most recognizable names in their respective industries. Eric, over time and largely in part of his work ethic of producing continuous, quality results, became a designer sought after by countless household and underground brands. While his design career was thriving, Eric began to experiment with materials outside of the mouse and monitor, intended more for the white walls of a gallery. This work has morphed and evolved from large, text-based sculptural objects to prints, to paintings, to basketball hoop planters. His most recent body of work involves a series of layered heat processes with black rubber dots applied to canvas that, in Eric’s words, resemble, “Ben-Day and halftone patterns and the energy in photocopies and zines.” They are inventive in process and in person have an intriguing quality that is hard to make comparisons with. Somewhere along the way, AndPress was established to fulfill Eric’s desire to publish tangible products from his circle of talented and well-known friends. The company has since published an array of titles with every attention to detail being considered in the final product. Described as a passion project, AndPress reflects Eric’s visionary appetite in a multitude of mediums.



You moved to New York 17 years ago. What keeps you here? I recall you saying if you leave you would forfeit everything you have worked for or something along those lines.

My tastes and interests have changed a lot throughout the years and New York is a place that is not only responsible for that progression but also fosters and cultivates any interest I’ve had. It is hard to be in NY and not change because you are exposed to so many amazing things and people. I think more than anything the people keep me here. Nowhere in the world are there people doing as many different, interesting things as in NYC. I think that constant motion is the main reason I love this city. It is getting harder to experiment and make things here because of space and money, but I haven’t gotten to the actual point where I want to leave yet. I wouldn’t know where else to go.

Your studio, aka adult playground, is one reason to not leave. Is it easy for you to maintain a disciplined work schedule and go to your studio everyday being freelance? I mean, rent is always due at the beginning of the month so that’s one reason. Haha.

Yeah, rent always rears its ugly head. Ha. Over the years bouncing around between different disciplines I have accumulated enough stuff that I usually make most things that pop into my head. The hard part isn’t coming into the studio regularly; it’s making myself work on the things I am “supposed” to be working on. It’s figuring out the balance between work that has to be done now, and work that you are developing to be the priority for the future.

I’m sure you have discovered some secret gems around the city after being in New York for so long. What are some of the staples for out-of-town visitors getting the Eric Elms tour?

I think the best deal to be had in NY is the $1.00 red totes they sell at Strand Books. 


I have to say that I am somewhat envious of all the fun equipment you have for producing books and zines in your studio. Your publishing company, AndPress, has released an assortment of publications, with recognizable names like Kevin Lyons, Neck Face, Sam Friedman, Parr, Weirdo Dave, Aaron Bondaroff, Jason Polan, Luke Barber Smith and more. What was your initial motivation for spawning AndPress and do you release titles regularly or just when everything aligns right? Obviously it wasn’t to get rich. Haha.

It was a combination of having a group of friends that were making cool things and a reaction to a lack of physical objects being available then. A lot of things were moving online, but it was before something like the NY Art Book Fair was in full swing, which helped foster a whole new generation of independent publishers. I felt like there was a slight lull of tangible things among younger kids in the city. The first publication I really was involved with was the Neck Face book that Kaws published. I was good friends with Alex and I wanted to put something out, but really had no idea how it would happen. I ended up asking Brian (Kaws) for advice and he wanted to publish it so we all kind of just connected and made it happen. That book planted the seed. I think it was a few years until I started AndPress but it started with the same ethos. I wanted to set up the press so that I could cut out the middleman and make the projects I wanted to make, even if that was only an edition of 20 or 50. It’s easy to get things printed in small quantities but I wanted to be able to do all the finishing and binding in house. Being able to perfect bind, crease and foil stamp in my studio lets me make whatever I want, in whatever numbers I want. Usually the books happen organically and they are just with friends or people who I am a fan of. I love making books that are more involved and turn into unique small objects. Schedule-wise it is loose; I try and make things on a regular basis but the press is a full passion project so things kind of happen organically. 

Has DUNKS been your most popular title to date? I love the concept and the letterpress cover. I’m sure you have received entertaining feedback about that one.

DUNKS was one of my favorites I have put out for sure. It’s funny that you mention the letterpress cover because I do that a lot. I feel like most people don’t even notice or care that they are letterpress. It basically quadruples the cost of the covers but it is the type of detail I like to add. I try and put a lot of individual detail into each book, and many are geared to pretty distinctive tastes or genres so each one tends to hit a sweet spot for the people who do like it. Like if they like it, they really like it. 

And do you have anything new on the horizon?

I have a few books planned. I’m trying to put out some type of new publication of mine every one or two months this year. A book based on the Stair paintings and one with these Xerox paintings are definitely in the works. Trying to plan a place for these new paintings. 

Speaking of those paintings, your newest body of work involves some interesting materials and processes. What are you most excited about with this series and do you see potential for it to evolve with time?

There is an interesting crossroads happening with these new paintings. The process and materials really represent my past while the imagery is very present and future. What excited me most was working with the materials to make those two things meld into one. Through a different project I came across yardage of canvas that was impregnated with black rubber dots. I was immediately drawn to it because it reminded me of Ben-Day and halftone patterns and the energy in photocopies and zines. The process of learning how to work with these new materials really intrigued me. I had to fight with them to make what was in my head. I wasn’t learning existing techniques; I was creating processes to work with these new materials. Through a series of layered heat processes I am almost manually applying the Xerox process onto the canvas. That process informs the imagery in these paintings but not in a random way. I am pulling from a huge archive of imagery from my art and design past and deconstructing that. These collages turn into the final layered canvases. A lot of my series of work have a very deliberate end point as far as execution. These paintings contain imagery and a studio process that is still evolving. 


Yeah, I really like the Xerox quality they have. Do you have any definitive plans for showing them or is it too early in the game?

I have shown iterations of them while I was working through developing the processes to get to this point. None have been shown with this completed process. Right now I’m working on a full new body of these and have plans for them to evolve into the future. I don’t think it’s too early in the game but I don’t have anything definitive lined up. 

Having such a lengthy history as a designer, do you think it’s more of a challenge to be accepted and taken seriously when making work for galleries? What I mean is, people are prone to want to categorize and label individuals, especially if they have been known for something for a long time, and have a really difficult time seeing them in another light.

That does exist to some extent but there is a long history of artists coming from different disciplines or maintaining a multidisciplinary practice their entire lives. I think it’s a natural thing to put people in categories.  Most of the time it comes from people who aren’t familiar with the studio work I have been doing. I don’t think it’s necessarily a bad thing. Over time if you put good work out consistently it will stand on its own. 

Is it difficult to break out of the mindset of working on a computer as a graphic designer and experimenting with various materials to make more abstract imagery?

When I left art school I was designing for Supreme and working on more straightforward design projects. My personal work was a lot closer to what my graphic work was at that time so there wasn’t much of a conflict. As those two have grown farther apart it has become both a struggle and a big help in my process. Most of my artwork revolves around an attitude of how I see the world, as opposed to a very specific style or character that runs through all my pieces. I think this conceptual way of working came from how I originally thought about individual design projects. Something intrigues me and I figure out the best materials that represent what I am trying to achieve. Sometimes that is very straightforward traditional painting, other times there is tons of experimentation involved. Now the computer plays a more technical role in the production of pieces rather than on the visual or conceptual side. 


You’ve worked alongside, or for, a lot of successful artists starting at a young age like Shepard Fairey, Kaws, Kevin Lyons and more. How important was it for you coming up to be around these types of creatives and their work environments for your own learning curve and artistic navigation?

It was super crucial for me at that age. I wasn’t really into art or creating things on a serious level before I met Shepard in San Diego. I didn’t really know that was an option. Once I moved to NY to go to art a school, that opened up so many doors but that would have happened without meeting him. I met KAWS within a month or two of moving to the city and starting assisting him awhile after that. It opened my eyes to someone who was creating work constantly and how an artist works in their studio. I think those are kind of obtuse concepts when you are first starting out so for me it was amazing to see. I look up to KAWS and all of those guys. To see where he has taken things is so impressive, but even what he was doing then is still impressive to me now. I have an appreciation for the work and also for how much it affected my path in life. 

It seems like Japanese people have really embraced your work over the years. You have had two major exhibitions in Japan and have worked for a slew of brands and clients based there. How did you gain exposure there and what do you like most about Japanese culture?

My initial exposure to Japan was probably through designing at Supreme and traveling there with KAWS. After that the opportunities just arose organically through the people I met on each trip. Gallery shows and commercial work would bring me back fairly consistently over the years so new things would pop up based on the new and old friends I would see each time. Tokyo is one of my favorite places. Their culture has such a respect for doing things the proper way, so if someone is interested in some hobby part of culture they go in 100% and do it perfectly. It is quality over quantity and it is amazing that so many specific niches there are flushed out to their full potential. I don’t think we have that care for the small details in the U.S. 

A redesigned version of the Word War II image of “Kilroy was here” has appeared alongside your name for years and you even based one of your exhibitions in Japan entirely around that character. I love the idea of phenomenon graffiti where everyone is drawing the same image and everyone has different ideas or theories of its meaning or they don’t have any reference whatsoever. What has been your fascination with this image?

I was immediately drawn to the Kilroy character. It has a cool backstory that is kind of a mystery. I look at it as “pre-graffiti”-graffiti. Before there were egos involved. It was simple saying, “I was here” and being a part of something bigger rather than a stamp from a specific person. The world was so much bigger back then, so seeing it in random places all over the world was probably pretty great because you actually had to run into it randomly. In the ‘60s and ‘70s it became the basis of a bunch of random products and widgets that I started collecting. It was the perfect vehicle for mashing up different objects and imagery, but kind of disappeared for a few decades. I started appropriating it when I made a book called “Wish You Were Here” that involved Kilroy going over every logo and iconic image I could think of at the time. It was just a funny comment on logo mashups and culture. From there it became a basis for a show in Tokyo that was based on the book. It keeps evolving in the background of my studio in both commercial work and paintings.  It is definitely the most graphic thing that creeps into my personal work and really the only thing that moves back and forth between the two worlds. 


Do you have a favorite job or project you have worked on over the years that was significantly more enjoyable than the rest, and is there a sort of ideal type of job in your eyes?

I don’t know if one job really jumps out. For commercial work it is just great to work with people who have good taste. Even a million changes on a job are fine if you are working with people you respect and are like-minded. 

Was there ever a fallback plan in the back of your mind if the design gig didn’t work out? And if you had to choose an alternative occupation what do you think you would be interested in?

Coming up, I never really thought about it. I think the fallback plan is less what I am doing and more if I am working for someone else. If I wasn’t designing or painting I would be making something. I could see myself being a carpenter or woodworker. 

Eric Elms’s Website and Instagram

*Interview by Austin McManus
*Originally for Juxtapoz April 2016

July 21, 2016